On April 27, 2025, Exprive, in collaboration with Classys, successfully hosted the VOLNEWMER RED CARPET NIGHT, providing a global stage to promote VOLNEWMER, the next-generation skin lifting solution.
The event went beyond traditional domestic and international medical device promotion, serving as a total brand experience that combined K-beauty innovation, influencer marketing, organic networking, and content creation.

🌊 Event Overview
Event Name: VOLNEWMER RED CARPET NIGHT
Date & Time: Sunday, April 27, 2025 | 2:00 PM – 6:00 PM
Venue: Cheongdam Nine, Cheongdam-dong, Gangnam-gu, Seoul
Attendees: 50 global beauty influencers, 20 doctors, 20 hospital representatives, 10 Exprive & Classys team members
Dress Code: Elegant and glamorous evening wear reminiscent of the Oscars red carpet
Program Highlights: Keynote by Classys CEO Baek Seung-han, brand presentation, live jazz performance, Best Dresser award, lucky draw, open networking, and content creation

💡 About VOLNEWMER
The event kicked off with a spectacular champagne tower performance by Classys CEO Baek Seung-han, top beauty influencers, and Dr. Kwang-ryul Lee from Diore Clinic. This was followed by an introduction to VOLNEWMER’s vision and scientific background, marking its official journey onto the global stage.

VOLNEWMER is a next-generation lifting solution based on 6.78MHz monopolar radiofrequency (RF) technology, featuring:

• Deep dermal heat delivery for collagen regeneration and improved skin elasticity
• Minimal pain, epidermal protection, and enhanced safety through a continuous cooling system and vibration technology
• Versatile tip sizes for customized treatments on the face, eye area, and body
  In essence, VOLNEWMER is positioned as a premium skin lifting solution that goes beyond a mere beauty device, integrating medical safety, clinical efficacy, and global market competitiveness.

📸 Visual Experience & Networking
To maximize brand experience, the venue was designed as an immersive visual space:

• Broadway jazz bar concept with a red carpet atmosphere
• Main photo zone featuring VOLNEWMER devices
• Multiple themed photo zones
• Classys home beauty devices and Volium exhibition zones
  During the networking session, influencers created Instagram Reels and posts in real-time, guided by a professional filming team, ensuring consistent brand messaging across social media.

🍰 Catering – Reflecting Brand Signature Colors
Catering incorporated VOLNEWMER’s signature red, offering premium finger foods, desserts, and white wine, delighting attendees and naturally connecting to social media content.

🤝 Networking & Interactive Activities
Additional engagement activities strengthened interaction with the brand:

• Direct exchanges between influencers, the brand, and medical professionals
• Real-time content creation supported by a professional filming team
• On-site Instagram Reels and post uploads
• Conceptual photo zones for social media use
  
  To encourage active participation:
• Best Dresser awards
• Lucky draw (including luxury hotel stays)
• Brand treatment vouchers and cosmetic gifts for all attending influencers
• These activities amplified online reach, generating immediate user-generated content (UGC) across various platforms.

🌐 Beyond a Simple Sampling Event
Exprive, well-known as a foreign influencer platform in Korea, demonstrated expanded capabilities in planning and managing global brand events, from medical devices to beauty brands.
“This is not just influencer sampling. From content to live events, we co-create the brand experience.”
Moving forward, Exprive will continue to lead global influencer marketing through immersive event planning, influencer partnerships, and tailored brand storytelling.

📱 Instagram & Xiaohongshu (RED) Impact
Post-event analysis showed that all attending influencers uploaded content on Instagram and China’s leading beauty and lifestyle platform, Xiaohongshu. This collective sharing not only enhanced real-time engagement but also strengthened VOLNEWMER’s brand presence across the domestic and global K-treatment markets.